Marriott International
Building the employee experience behind one of aviation's most iconic brands.
Client Success
The legacy version of the HelloJetBlue intranet no longer reflected JetBlue’s brand or culture, which is why JetBlue came to Imarc to rebuild it around modern crewmember research and user needs.
Key outcomes
- A modern social intranet
- Personalized content
- Improved search
- SSO integrations
- Improved communication and collaboration across JetBlue’s workforce
- Scalable platform supporting thousands of employees and millions of visits
Our Approach
Working with an iconic brand gave Imarc the opportunity to balance familiarity with reinvention, honoring what their audiences love while introducing new, engaging ways to experience it.
How Imarc partnered
How we've partnered
Imarc's new version of the HelloJetBlue intranet starts flying.
The HelloJetBlue intranet wins both the Web Marketing Association’s WebAward for "Best Intranet Website" and the Nielsen Norman Group's "Intranet Design Annual Award."
Today, we continue our relationship as we update and enhance the HelloJetBlue experience for all crewmembers.
Partnership at Work
The anti-intranet intranet
daily interactions
As JetBlue outgrew its legacy intranet, Imarc was tasked with creating "HelloJetBlue," a social platform that reflects the airline’s fun and helpful brand voice. The result was a user-centric "anti-intranet" that provides crewmembers with easy access to tools and resources even at 35,000 feet. The platform features AJAX loading for supercharged speed, integration with JetBlue’s SSO, and a "That’s Fly" button for employee engagement. The project was so successful it earned a prestigious award from the Nielsen Norman Group for intranet excellence.
Key highlights
- Won the Nielsen Norman Group award for one of the world's best intranets.
- Developed a fully responsive platform accessible via smartphone or laptop.
- Integrated a custom "That’s Fly" engagement feature for internal stories.
- Implemented AJAX loading and SSO integration for a high-performance experience.
- Provided a flexible CMS for efficient administration of thousands of daily hits.
The best digital workplaces evolve alongside the people who rely on them every day. By combining user research, thoughtful design, and robust technical execution, Imarc helped JetBlue transform HelloJetBlue into an award-winning intranet that strengthens communication, collaboration, and company culture at scale. Nearly a decade later, we're still helping the platform grow, ensuring it continues to deliver the exceptional employee experience that JetBlue's crewmembers deserve.
Learn how we helped other strategic partners grow their digital experiences, solve complex business problems, and achieve measurable results through enduring collaboration.
