Resources

Yes. Regular AEO, GEO, and SEO scans can be built directly into monthly retainers to monitor search visibility across AI engines, identify ongoing updates, and implement ongoing content and technical enhancements.

Standard retainers cover basic website performance tracking, including Google Analytics 4 (GA4) and Google Search Console tag implementation and review. Custom multi-source analytics dashboards and dedicated monthly reporting analysis can be incorporated directly into monthly retainer allocations or set up as dedicated add-ons.

While technical and baseline SEO, AEO, and GEO discovery focus on site health and visibility, comprehensive CRO and content audits are typically sequenced as follow-up strategic initiatives after baseline technical performance and infrastructure are secured.

Imarc handles execution, requiring only baseline administrative access (CMS, hosting, HubSpot, analytics) and participation in regular (weekly or bi-weekly) status meetings to review progress, prioritize tasks, and approve deliverables. Collaboration can be adjusted depending on whether your team prefers high-level oversight or joint strategic planning.

Retainer hours adapt to current priorities. Once core CMS configurations, schema tagging, and accessibility baselines are established, ongoing monitoring requires minimal overhead each month. For sites requiring initial remediation, early retainer cycles can allocate dedicated time toward technical code, content structure, and CMS optimizations.

Engagements are assigned a dedicated Account Director to manage strategic alignment with overall business objectives, alongside an Account Manager serving as the primary day-to-day contact for scheduling and budget tracking. Core discipline leads (marketing, technical, creative) maintain continuity, while specialized production team members flex in and out based on monthly project priorities and ticket requirements.

As a certified HubSpot Partner, Imarc can add team members to your HubSpot instance without additional seat costs. Integration services span from simple form embeds and direct site API integrations to building custom email/landing page templates, automated workflows, reporting, and campaign management directly within HubSpot.

Retainers can be structured on quarterly cadences (such as 90-hour blocks per quarter) to ensure maximum flexibility and prevent unused hours at month-end. Hours roll over within the active quarter. If non-trivial hours remain unutilized at the end of a quarter, options exist to roll them into the following period.

A technical audit establishes the baseline health of your site, covering code, infrastructure, and visibility. Most minor or moderate findings uncovered during an audit (typically items requiring under 10–15 hours of effort) are remediated directly within your ongoing monthly retainer over time. Larger, structural overhauls or urgent security and compliance issues are quoted separately via extended retainer hours or a dedicated Statement of Work (SOW).

You will work closely with one of our Directors of Accounts, seasoned marketing professionals who are veterans of hundreds of digital projects. We will communicate with you frequently through ongoing status meetings, timely email updates, documents that show progress and timelines, and a dashboard of features in progress.