Marriott International
Strategic partners driving digital momentum and innovation since 2020.
Client Success
Starting in 2020, Imarc and Skillsoft began to collaborate on all things digital, including landing pages, event sites, a website redesign project, split testing, and AI tool integration.
Key outcomes
- Website launched in advance of Skillsoft's Perspectives conference
- Craft CMS website that uses Blitz caching
- SEO-optimized web instance
- A 51% increase in demo conversions after split testing work
- AI-driven time savings
- AI integration in the Craft CMS
Our Approach
Skillsoft and Imarc both love pushing the limits of what's possible. Together, we enjoy creating and improving solutions that help users enjoy their time online.
How Imarc partnered
How we've partnered
After shifting their marketing and updating their branding, Skillsoft picks Imarc as their web partner to help project their message far and wide.
Skillsoft engages Imarc to implement split testing to increase demo conversions on their website.
Imarc adds a custom module into Craft that reads and stores 6sense data in a server cookie, allowing them to serve bespoke content to specific user segments.
Skillsoft asks Imarc to leverage ChatGPT's superior translation capabilities and seamlessly integrate it into their Craft 4 instance. This effort takes their per page processing time from three hours to just three minutes and their cost from $120 to only $1.85.
Skillsoft once again rebrands, and Imarc is chosen to completely refresh the website to reflect their revised goals.
Partnership at Work
A fresh redesign
average daily site visiors
Skillsoft, the global leader in corporate training, engaged Imarc to redesign its website to better align with its shifting brand identity and focus on the learner journey. Imarc navigated a "moving target" by designing the site while the new brand was still being finalized, sourcing nearly 250 photos and building 36 custom Craft modules to create a responsive, high-performance experience. The launch was timed for the major "Perspectives" conference, resulting in a site that handles high traffic while emphasizing accessibility and clear paths to free trial requests.
Key highlights
- Developed a learner-centric UX designed to drive high-intent free trial conversions.
- Built 36 custom, responsive Craft CMS modules for a flexible content experience.
- Sourced and curated over 250 brand-aligned photos on a condensed timeline.
- Ensured strict adherence to WCAG accessibility and GDPR compliance standards.
- Successfully launched the high-traffic site ahead of a 20,000-attendee global conference.
Leveraging translations in Craft 4
decrease in cost per page from $120 to $1.85 by using AI translations in Craft 4
Skillsoft challenged Imarc to find a faster, more cost-effective way to translate their website into local languages as they expand into new markets. Imarc developed an innovative solution by forking a Craft 4 translation plugin and writing a custom connector to ChatGPT. This automated workflow allows for full-page translations in just 15-20 minutes—a process that previously took weeks—saving Skillsoft thousands of dollars per site while maintaining high syntax quality for languages like German and French.
Key highlights
- Automated the translation process by integrating ChatGPT with Craft 4.
- Reduced page translation time from weeks to just 15-20 minutes.
- Saved thousands of dollars per site compared to traditional translation services.
- Enabled rapid market entry through an efficient, AI-powered workflow.
- Developed a custom connector that allows for easy review and publishing.
Using segmentation and personalization together
increase in website conversions
Skillsoft partnered with Imarc to implement advanced segmentation and personalization strategies across its digital platform. By leveraging user data to deliver tailored content experiences based on industry, role, and learning stage, Imarc helped Skillsoft significantly increase user engagement and conversion rates. This project highlights Imarc’s ability to use complex data sets to create highly relevant, personalized journeys that resonate with a global audience of corporate learners.
Key highlights
- Implemented advanced data-driven segmentation to target specific audiences.
- Developed a personalization engine to deliver tailored content journeys.
- Increased site engagement and conversion through high-relevancy UX.
- Optimized the learner journey based on real-time behavior and industry profiles.
The real value of this partnership is our shared commitment to constant improvement. Imarc provides the technical grit and strategic foresight to make sure Skillsoft’s website works as hard as they do. It is a relationship built on trust, experimentation, and a focus on what actually works for their users.
Learn how we helped other strategic partners grow their digital experiences, solve complex business problems, and achieve measurable results through enduring collaboration.
