Marriott International
Effective digital solutions don't replace expertise—they empower it.
Client Success
Tufts Medical Center’s complex work for good deserves intelligent digital solutions. Imarc redesigned the Center for the Evaluation of Value and Risk in Health (CEVR)'s website in 2018 and later improve its efficacy using artificial intelligence (AI).
Key outcomes
- An AI-powered assistant works with PubMed and health databases
- Reimagined CEVR website and products
- Improved promotion of thought leadership
- Better positioning for credible content
- Processing abstracts in seconds (vs. 5–10 minutes)
- AI that fills out structured surveys automatically
- A tool that cross-references medical and economic data
- Adaptable AI that uses Tufts’ evolving classification criteria
- High accuracy and minimal human intervention with AI
Our Approach
We are lucky enough to work Tufts to bring their incredible work to life and make it work for them and therefore, their audience. Using strategy, creative, and cutting-edge technology we execute on their vision.
How Imarc partnered
How we've partnered
Imarc is hired to redesign the Center for the Evaluation of Value and Risk in Health (CEVR) website to more clearly convey who they are and what they do.
Imarc designs, builds, releases, and hosts SPEC, a database containing US commercial health plans' coverage policies for speciality drugs, consolidating data stored in various internal spreadsheets and databases into a usable, public-facing, searchable research tool.
Based on the success of the CEVR website redesign, Tufts contracts with Imarc to create a scalable, cost-effective AI solution to streamline the CEA Registry workflow while maintaining human-level expertise.
The CEVR site continues to grow from the strong base Imarc helped them establish.
Partnership at Work
The Center for the Evaluation of Value and Risk in Health (CEVR)
increase in engaged website sessions
The Center for the Evaluation of Value and Risk in Health (CEVR) at Tufts Medical Center analyses the benefits and costs of healthcare strategies. Imarc redesigned their website to transform overly technical content into an actionable and understandable experience. By focusing on the customer journey and creating a sleek, clean design, Imarc elevated CEVR’s online presence and positioned them as thought leaders. The new site allows health economics professionals to easily find and apply high-quality, credible content and data from the CEA Registry.
Key highlights
- Redesigned a technical website to focus on accessibility and user action.
- Elevated the center’s brand as a thought leader in health economics and risk.
- Developed an intuitive navigation system for easier content discovery.
- Streamlined the presentation of high-quality, research-driven information.
- Created a sleek and professional design that reflects CEVR’s leadership in their field.
AI-powered efficiency for the CEA Registry
accuracy in medical abstract classification
Imarc helped the Center for the Evaluation of Value and Risk in Health (CEVR) at Tufts Medical Center modernize the management of their massive CEA Registry. By integrating a custom AI solution into the backend, Imarc enabled the team to automate the categorization and summary of complex health economics research. This significantly reduced manual workload and technical debt, allowing CEVR’s experts to focus on higher-level analysis while providing the healthcare community with faster access to critical data.
Key highlights
- Integrated custom AI to automate data categorization and summarization.
- Reduced manual administrative overhead for technical research teams.
- Modernized the registry's backend to eliminate significant technical debt.
- Accelerated the delivery of health economics data to the global community.
Our work with Tufts Medical Center demonstrates what's possible when emerging technology is guided by thoughtful strategy and a deep understanding of the people it serves. From creating a digital presence that elevates CEVR's research to developing AI that dramatically reduces manual effort without sacrificing accuracy, Imarc has helped Tufts extend the impact of its work. Together, we've shown that the most effective digital solutions don't replace expertise—they empower it.
Learn how we helped other strategic partners grow their digital experiences, solve complex business problems, and achieve measurable results through enduring collaboration.
