Content
Messages that incite action
You need users to convert. Content with a strong, unique point of view, deployed strategically, makes that happen.
Our team reviews your historical data and digs into your competition to understand your needs. We focus on brand voice and clarity, so that what you're saying has a lasting impact.
Content at Imarc is a group effort. We involve our UX experts, paid media campaign specialists, and your in-house team to create an experience that works.
Your story, told strategically
Our content specialists deploy words and images to light up the minds of customers, using insights earned through research and our marketing experience. SEO and accessibility experts ensure these messages have a reach both broad and deep.
Our content tenets
The right narrative provides your audiences with the cues they need to navigate your brand's digital experience.
Telling your story thoughtfully matters, which is why we let our tenets guide every project.
Aim for the heart
Like our design counterparts, we want to evoke emotion as we communicate. Emotions drive action before analysis begins.
We are interested
We believe strongly that there is something interesting about everything. We hone in on this and expand on it to tell the richest possible story.
Words are worlds
Literacy is love. We choose each word for its unique qualities, based on brand goals, stakeholder interview results, industry standards. We research key words' connonations and cultural valence, so our communication is inclusive and evocative.
Great ideas are everywhere
We work with you, our partner, and every relevant in-house resource to answer the call of content. If someone other than the lead writer has a better idea, we take it. What matters is what we make collaboratively.
We change when you change
The world never stands still, and neither does business. When you experience a shift, we'll be right there with you to communicate your differentiators in a new, on-brand manner.
Engaging storytelling
We've been amazed at how quickly materials are written, often with very few if any edits needed. They've made the whole process so smooth - from spot-on topic ideation to informative content briefs and guides, to outline, first draft, and finally final draft that they then publish to the site for us - it's all handled in such a consistent and reliable way.
Cristina EthridgeDirector of Marketing and Communications, Beacon Hill Solutions Group
