The Weather Company, the world's leading provider of weather-driven business solutions, enables businesses to make informed decisions—and take action—in the face of weather. To prepare for its IBM acquisition, The Weather Company needed a lightening-fast partner to enhance its website and deliver a modern user experience. Imarc took an agile approach to reshape the brand’s online presence, streamline its content and better position the world-class brand. Because Weather Means Business™.
The modern iconography, engaging animations and clean, vibrant design creates an engaging look-and-feel, along with rich full-screen photography captures attention, creates depth and encourages users to further explore the site, positioning The Weather Company as a leader in the space.