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Carly Acosta

Principal Digital Strategist

Carly Acosta

29

Work experience

I have spent several years working in the digital marketing space in multiple industries including media, study abroad, and retail. With a degree in journalism my passion for writing eventually turned into a passion for digital content and marketing.

About me

I am passionate about all things digital marketing and thrive specifically in user journey and strategy. I am a natural problem solver and enjoy helping clients assess, implement, and solve their digital problems. In this industry, there is always something new to learn and something exciting waiting to happen.

After work you’ll find me trying a new recipe in the kitchen, attending a spin class, or doing research on my next travel destination!

There is no passion to be found playing small—in settling for a life that is less than the one you are capable of living.
— Nelson Mandela

Read all blog posts from Carly

Mar 5, 2026
Strategy & Research
Digital Marketing
Carly Acosta
Principal Digital Strategist

How you show up with AI is your story: Make it a good one

Jun 24, 2025
Strategy & Research
Digital Marketing
Carly Acosta
Principal Digital Strategist

How to start any project strong (Hint: Metrics!)

Feb 21, 2024
Carly Acosta
Principal Digital Strategist

Strategic marketing choices to make during an election cycle

Nov 17, 2023
Strategy & Research
Digital Marketing
Carly Acosta
Principal Digital Strategist

How to approach your FY24 strategy in a cookieless world

Sep 21, 2023
Jeff Turcotte
Director of Engineering
Carly Acosta
Principal Digital Strategist

Is there trust in cybersecurity and data privacy in 2023?

Aug 30, 2023
Strategy & Research
User Experience
Digital Marketing
Carly Acosta
Principal Digital Strategist

How to compete in the education marketing space

Jun 9, 2023
Carly Acosta
Principal Digital Strategist

How to take your website health to the next level

Sep 9, 2022
Digital Marketing
Carly Acosta
Principal Digital Strategist
Derek Cummings
Senior Digital Marketing & Analytics Engineer

Conversion chronicles: How this Imarc client increased qualified conversions

Sep 7, 2022
Digital Marketing
Carly Acosta
Principal Digital Strategist

Why your SEO & PPC teams need to work together

Oct 13, 2021
Digital Marketing
Carly Acosta
Principal Digital Strategist
Derek Cummings
Senior Digital Marketing & Analytics Engineer

INBOUND 2021 - Day 2

Jun 15, 2021
Digital Marketing
Karin Rio
Director of Strategy & Account Operations
Carly Acosta
Principal Digital Strategist

A complete guide to conducting digital marketing audits