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Karin Rio

Director of Strategy & Account Operations

Karin Rio

29

Work experience

Been marketing on both the client and agency side for more years than I’d like to admit, and I love every new challenge. Helping to bring ideas and solutions to fruition that have a positive measurable impact makes my day.

About me

Casual sports fan, wine enthusiast, mad traveler, passionate about family & friends.

These days when I’m not working, I am keeping up with two energetic kid schedules and our extended wild family. We love to travel to new places, visit old favorites, and hike in the Georgia mountains. And we have a miniature poodle who loves to snuggle, play, and sleep upside down for our entertainment. 

Either you run the day or the day runs you.
— Jim Rohn

Read all blog posts from Karin

Jul 30, 2025
Strategy & Research
Digital Marketing
Karin Rio
Director of Strategy & Account Operations

Imarc insights for moving from SEO to AEO & GEO

Mar 12, 2025
Strategy & Research
Digital Marketing
Karin Rio
Director of Strategy & Account Operations

The illusion of one-size-fits-all AI ROI in marketing

Nov 13, 2024
Culture
Karin Rio
Director of Strategy & Account Operations

From our dogs to yours: Top consumer tech & traditional gifts

Feb 13, 2024
Strategy & Research
Karin Rio
Director of Strategy & Account Operations

How to shift to a Gen Z and Millennial-focused marketing strategy

Oct 12, 2023
Digital Marketing
Karin Rio
Director of Strategy & Account Operations
Katie Desmond
Partner, Chief Revenue Officer

Why your top of funnel marketing still matters

Jun 20, 2023
Culture
Karin Rio
Director of Strategy & Account Operations

How Imarc builds future leaders

May 5, 2022
Digital Marketing
Karin Rio
Director of Strategy & Account Operations

7 effective digital marketing trends not to ignore in 2022

Mar 8, 2022
Digital Marketing
Karin Rio
Director of Strategy & Account Operations

Digital Planning Strategies to Implement in 2022

Jun 15, 2021
Digital Marketing
Karin Rio
Director of Strategy & Account Operations
Carly Acosta
Principal Digital Strategist

A complete guide to conducting digital marketing audits