Return Home - Imarc, a digital agency

Explore Featured WOrk

.

Maribeth Fitzpatrick

Director of Digital Experience Engineering

Maribeth Fitzpatrick

29

Work experience

I started out in marketing and fell in love with the creative side of things. Once I completed a graphic and web design program I became a front-end engineer which I’ve been doing for over 13 years. I used to be in the corporate world, but I’m all about the agency life now! Since being at Imarc, I’ve worked on award-winning websites such as NS1, Flywire, and Bright Horizons.

About me

I lead the Front-end Engineering department to produce user-friendly, responsive, and engaging websites for our clients. My team works closely with UX, Creative, and Engineering throughout the lifecycle of a project, tying the whole process together.

My background in marketing and design drives my passion for the front-end process and overall execution. Our goal is to produce the best end-user experience possible, every time!

After work you'll find me playing/snuggling with my dogs, Gordy (#gordyfitz) & Delilah, making up my own recipes, painting my nails, crafting, going for a walk, cheersing, or laughing during our weekly (virtual) game night!

You have brains in your head. You have feet in your shoes. You can steer yourself any direction you choose.
— Dr. Seuss

Read all blog posts from Maribeth

Jun 30, 2026
User Experience
Development
Awards
Maribeth Fitzpatrick
Director of Digital Experience Engineering

Merging six websites into one performant HubSpot experience

Jun 30, 2026
User Experience
Development
Awards
Maribeth Fitzpatrick
Director of Digital Experience Engineering

A modern take on an established brand's HubSpot website

Dec 3, 2025
Client Services
Culture
Maribeth Fitzpatrick
Director of Digital Experience Engineering
Morgan Cleary
New Business Consultant

Lessons learned and embracing ikigai in your work life

Dec 2, 2024
Development
Maribeth Fitzpatrick
Director of Digital Experience Engineering
Jeff Turcotte
Director of Engineering

Crafting quality: Imarc’s engineering principles

Jul 30, 2024
Engineering
Maribeth Fitzpatrick
Director of Digital Experience Engineering

UX + UI + Dev: A recipe for a great user experience

May 25, 2023
Maribeth Fitzpatrick
Director of Digital Experience Engineering

Maribeth Fitzpatrick: A technology leader who develops future leaders

Jun 6, 2022
User Experience
Maribeth Fitzpatrick
Director of Digital Experience Engineering

Let’s make the web a better place – starting with accessibility

Oct 20, 2021
Development
Maribeth Fitzpatrick
Director of Digital Experience Engineering

Tricks (and treats) for improving website performance

Jun 7, 2021
User Experience
Maribeth Fitzpatrick
Director of Digital Experience Engineering

20 UX improvements for your website

Jun 11, 2020
User Experience
Maribeth Fitzpatrick
Director of Digital Experience Engineering

Why your development team should be using a modular approach

Mar 26, 2019
User Experience
Maribeth Fitzpatrick
Director of Digital Experience Engineering

Delivering high quality UX: Welcome to the Device Lab

Jan 10, 2019
User Experience
Maribeth Fitzpatrick
Director of Digital Experience Engineering

Drawing Inspiration from the Women of UX

Aug 23, 2018
User Experience
Creative
Maribeth Fitzpatrick
Director of Digital Experience Engineering

What, When, & Why Whitespace: A Crash Course from a UX Engineer

Nov 8, 2016
Creative
Development
Maribeth Fitzpatrick
Director of Digital Experience Engineering

5 Reasons our UXers <3 Craft CMS

Apr 15, 2016
User Experience
Creative
Maribeth Fitzpatrick
Director of Digital Experience Engineering

A Beginner’s Guide to SVGs

Jan 20, 2016
User Experience
Creative
Maribeth Fitzpatrick
Director of Digital Experience Engineering

The Experience Kickoff – What It Is and Why We Do It

Apr 20, 2015
User Experience
Kerri Cranwell
Lead Web Engineer
Maribeth Fitzpatrick
Director of Digital Experience Engineering

5 Small Mistakes That Create a Negative User Experience (and How to Fix Them)