As the eighth largest cable operator in the United States, Atlantic Broadband provides TV, internet, phone, and enterprise business services to more than 450,000 business and residential customers in 11 states. Since 2013, Imarc has provided enterprise-level support to Atlantic Broadband and was named the Development Agency of Record: the sole agency to deliver development aspects of its online presence. Our teams have worked together to launch new products and optimize the features and functionality of the website and beyond. The focus of our relationship includes continued security compliance measures, initiatives to increase conversion, and user experience improvements.
Imarc has been a pleasure to work with since the beginning. The strategic and creative deliverables that their team develops and tests on the website represent their commitment to an evolving and successful site.
– Lesley Weller, Sr. Director Digital Marketing
Strategy and Planning
Building a competitive edge through continuous improvement
Imarc has a full team dedicated to our partnership with Atlantic Broadband. Since the beginning of our relationship, Imarc has conducted deep audits of the telecommunication industry and re-engineered key website functionality to better support the customer journey and purchasing process.
Delivering a dynamic ecommerce experience
Most recently, Imarc introduced a new customer product structure to streamline the purchase path and provide a seamless ecommerce shopping experience. Using industry benchmarks in performance and design, Imarc created an easy-to-use, world-class user interface that reduces checkout friction, improves conversions, and solves notable customer pain points.
Creating custom, modern designs
Imarc’s creative team has continued to refresh Atlantic Broadband’s design with a modern, sophisticated look and feel. Imarc worked with key stakeholders to align Atlantic Broadband’s newest look with its brand, and promote a unified vision. In the past, Imarc has supported the design of presentation collateral, materials, and website items that aligns with the brand guidelines. The team continues to provide Atlantic Broadband with support in creative visualizations for product marketing and other technical design feedback.
A solid technical foundation
Imarc has focused closely on Atlantic Broadband’s website and a number of internal business systems to stabilize the environment and increase efficiency. Through some modifications to the code base, we were able to establish a solid technical foundation for Atlantic Broadband. We have worked to meet faster deployment timelines and improved site speeds.
Our Shared Vision
As Atlantic Broadband’s Development Agency of Record, Imarc looks forward to continuing to provide web development services both their consumer website and enterprise-level internal systems while supporting their business initiatives.