Enhancing talent acquisition with a dedicated recruiting destination
ZOLL
Healthcare
ZOLL products either save lives directly or enhance patient outcomes. Either way, they are responsible for more life. Well before we began working with them, we knew this was well-established. However, ZOLL's team is what powers their mission and their careers pages were not successfully carrying it through to potential hires. With the company’s future diversification and growth in mind, ZOLL engaged Imarc to find out how that could be changed.
How Imarc partnered
The challenge
When Imarc and ZOLL partnered up, the company’s Departments and Divisions were showcasing disparate messaging, the user experience journey (UX) wasn’t clear, and all areas of the company had a strong desire to pique interest in ZOLL careers.
Together those factors led us to establish the overarching goal of providing more value to job seekers.
The solution
Our team began with technical discovery to understand the scope and capabilities of ZOLL’s HubSpot and Workday instances, with the intent of establishing a custom integration to bridge the gap between the two platforms. We also conducted brand discovery, during which time we noted:
- There was room to improve the alignment with the visual brand updates.
- Candidates didn't know enough details about ZOLL/who the company is.
- ZOLL lacked brand awareness.
- The site favored a U.S. user journey and was not optimized for international candidates.
- The brand was missing unified, cross-discipline messaging.
- There was minimal emphasis placed on employee growth programs and job security.
From there, we took those areas of optimization and our other findings from the stakeholder interviews and produced a pillared messaging map and sitemap simultaneously to help define a new careers experience. The phase was followed by wireframes, high-fidelity comps, and finally, the engineering build phase.
While we have created sites in Hubspot before, the platform isn’t one of our primary environments, so this greenfield build required an extra level of care.
To provide the best experience possible our team needed to achieve a seamless data pull from Workday into the Hubspot content management system. By leveraging AWS Lambda to sync the data, and HubSpot’s own HubDB platform to store the data, we were able to create the kind of backend integration that otherwise is only possible with other popular CMS platforms like WordPress or Craft CMS.
Our front-end team also leveraged our existing UI patterns that include the latest best practices in UX and accessibility, with only a few modifications needed to make it work as a HubSpot theme. It should also be known that Hubspot doesn’t have the typical developer environment, making it necessary for our engineers to instead have a developer account on the platform itself where they put files as if they were actually on the client site.
Despite these differences, our engineers were able to bring our creative team’s subtle animation and design details to life.
The results
While the build was different than some others, the result was a CMS with an intuitive nature for the end-user. This, along with vastly improved search functionality and integrations made for a powerful site despite its small scale.
The ZOLL careers microsite launched on April 25, 2024, and the positive reviews have been rolling in ever since. We are incredibly proud of the new job seeker experience.
The future
ZOLL’s footprint is expanding and with their new careers microsite now prominently projecting the One ZOLL message, we believe they’ll have an easier time hiring the talented team members they need. We look forward to seeing ZOLL grow and continue to make a difference in the world.
