4 Site Launches! Ring the Gong!

So ring the gong (fourth time's the charm!) and check them out.

Datalliance

Datalliance is one of the leading vendor managed inventory (VMI) service providers in the world, with an impressive list of clients including Johnson & Johnson, Dannon, Honeywell, Ocean Spray and Schneider Electric. The company came to iMarc for a website that would complement its esteemed reputation and showcase its cutting-edge, customer-centric approach.

The original site was full of educational marketing content, like whitepapers, newsletters and success stories; but it wasn’t generating nearly as many leads as it could have been. iMarc partnered with Datalliance to create an engaging, professional site that would enhance its robust resources and serve as a lead generating, marketing tool.

The end result: A sleek, modern look and feel with multi-lingual capabilities, social media integration and responsively designed so it looks (and works!) great on all devices. To help the resources shine, the new site uses a gradual engagement approach to provide rich content upon drill-down, but without overwhelming the user while they're orienting themselves. In an era where content is king, the new Datalliance site is fully equipped to rule.

Visit Datalliance: www.datalliance.com

Firehouse Center For The Arts

When the Firehouse Center for the Arts asked iMarc to redesign their site, we couldn’t have been happier to support such a staple in our community. As a 191-seat theater that puts on weekly performances, the Firehouse Center had its stage presence covered; It was the online presence they wanted to work on.

iMarc partnered with Firehouse to create a revamped site that would better feature and differentiate its productions, inform users about its additional offerings like education and volunteering opportunities and encourage users to donate (The Firehouse Center is a community-supported non-profit.)

The new site features an updated design with a vibrant color palate pulled from the existing Firehouse branding, streamlined navigation and an easy-to-use at a glance events calendar. The site also now has social media integration and newsletter signup so users can stay up-to-date with all of the latest Firehouse productions and events!

Visit Firehouse Center for the Arts: www.firehouse.org

TRC

TRC Companies, a leader in engineering consulting and management, needed a site that would showcase its project experience and drive leads as part of an integrated marketing digital platform. The site needed to deliver an outstanding first impression to TRC's audience of energy, environmental, infrastructure and government professionals.

iMarc interviewed not just TRC stakeholders but their customers as well, and user-tested early interface and content concepts. TRC's customers overwhelmingly said they wanted to see what projects a company has done, rating them as far more compelling than services descriptions.

iMarc and TRC created a project-focused, responsive site that supports the sales process by engaging prospects with detailed projects and resources. A clean and sleek design helps users explore in an intuitive manner, at their own pace. Visitors can visually explore TRC's work and services, using live filtering and extensive cross-related content links.

The new TRC site is working hard already: Not even a week after launch it is delivering new sales leads!

Visit TRC: www.trcsolutions.com

Bottomline

As the new homepage humbly touts, Bottomline helps its customers innovate, win and grow by powering mission-critical business transactions. As a leading provider of cloud-based payment, invoice and banking solutions for over 10,000 customers worldwide, Bottomline needed a site that would rejuvenate and unify both its global and international online presences, demonstrate its comprehensive international offerings and drive inbound leads.

The new Bottomline site is a clean, lean, responsively designed machine (to say the least!) Through a revamped and intuitive navigation, users can now easily explore Bottomline's solutions, products and people.

Taking a streamlined and simplified approach to the site now allows the company's cutting-edge services to take center stage and allows Bottomline to practice what it preaches: Innovate, Win, Grow.

Visit Bottomline: www.bottomline.com