Historically, Beacon Hill had been using a combination of internal resources, as well as an outside agency for content production. This resulted in communication breakdowns, delays in getting pieces to market, and content pieces that were not fully integrated with other marketing efforts. Beacon Hill wanted to recognize more value from their content.

We began working on content for Beacon Hill in January 2023 and produced our first two pieces for them in February 2023.

In order to ensure Beacon Hill got the most value from their content, we took a comprehensive look at every part of their marketing ecosystem. Two main areas we focused on were digging out keywords that had performed well or had unrecognized potential in paid and organic search and speaking at length with their stakeholders to establish goals for the months ahead.

Since partnering with Beacon Hill on their content, we’ve produced either two blogs or an ebook per month based heavily on keyword research and audience targeting. The process includes generating and getting approvals on a Content Brief, Content Guide, and an outline, before building the final content piece. This results in little re-work and a quality piece each time.

Based on the big wins we have seen, we’ve begun applying this approach to other marketing elements.

We have started to optimize key pages on their website to inform targeted blog work better, begun helping them tie in Hubspot workflows that are content-forward, and have worked to expand their content’s reach through paid media efforts.

We look to continue the successes we have seen this year into 2024 and continue to find ways that content can support Beacon Hill's broader marketing goals.