Unifying a software ecosystem into a single, high-performance home
Datacor
Technology
The Results
Imarc helped Datacor combine six websites with completely different brands into a highly performant user experience that utilized their recent rebrand.
We expected strong metrics from launch, and we certainly got them!
August 3-August 30, 2025 versus September 7-October 4, 2025
+173%
increase in in sessions
+172%
increase in in direct sessions
+104%
increase in in organic sessions
+112%
increase in in new users
+126%
increase in in views per session
+608%
increase in demo conversions
Datacor is the trusted source for proven software and expertise in process manufacturing, chemical distribution, and engineering. After acquiring several companies and rebranding with Mechanica, Datacor knew it needed a stronger, consolidated website to set itself up for future success.
How Imarc partnered
The challenge
Due to the acquisitions, Datacor's products were spread across six websites with different brands. Imarc helped them marry together the independent websites into a seamless experience.
The solution
The creative and strategy phase involved creating 21 wireframes and three sets of visual designs. Imarc also assisted with creating a content framework so that Datacor could have a base from which to craft a united message. Once those pieces were put in place, we started building.
This highly performant website was architected on the HubSpot CMS. HubSpot can be difficult to navigate and use out of the box, so our engineers built the modules from scratch with the marketing authors in mind. Each is flexible and simple. Anyone can jump into Datacor's instance and start creating!
In the end, Imarc's team also assisted with content import, enabling Datacor to meet its desired launch date. Given the site's scale, this was an all-hands project.
The future
Due to the site's overwhelming success, we want to continue boosting it, as does Datacor. We have already brainstormed a list of add-ons and improvements to complement their brand further.
