Marriott International
A long-term partnership shaping the platforms behind Marriott’s global operations.
Client Success
At the outset of our partnership, Marriott (then Starwood Hotels) needed a way to manage and scale its brand assets digitally. That challenge sparked our first engagement and set the stage for decades of collaboration.
As one of the world’s largest hospitality companies, Marriott International was our first client, and remains one today. Since then, we’ve partnered across a range of large-scale digital initiatives, from asset management and sustainability reporting to internal tools and ongoing brand support.
Key outcomes
- Scalable global asset infrastructure
- Productivity-focused platform transformation
- Carbon impact reporting at scale
- Continuous UX and technology modernization
Our Approach
We’ve supported Marriott by blending deep technical expertise with long-term strategic thinking as their business and brand needs have evolved. Collaborating closely with stakeholders across departments, Imarc’s thave been able to anticipate user needs, respond to global scale challenges, and deliver digital tools that remain functional and relevant across multiple business cycles and technology trends.
How we've partnered
Imarc builds the first digital asset management tool for Starwood Hotels (now Marriott) — the earliest phase of asset infrastructure.
Sustainability partnership begins, eventually leading to the Meeting Impact Report rebuild.
Strategic redesigns of internal systems like The Stacks and asset libraries to support evolving global workflows.
Continued maintenance and optimization of Marriott's existing tools.
Modernizing tools and workflows to keep pace with growth and brand needs
Partnership at Work
Asset library redesign
active users
Marriott International partnered with Imarc to redesign and optimize its massive global Asset Library. This tool serves as the backbone for Marriott’s brand consistency, providing thousands of hotel associates and agency partners with immediate access to approved photography, logos, and marketing materials. Imarc focused on creating a high-performance, searchable interface that can handle massive data loads while remaining intuitive for users across different regions and languages, ensuring that the Marriott brand is represented correctly at every touchpoint.
Key highlights
- Redesigned a high-volume enterprise asset management system.
- Optimized search and filtering for tens of thousands of global brand assets.
- Developed a high-performance UI to handle massive data and image loads.
- Simplified the download and distribution workflow for hotel associates worldwide.
- Strengthened global brand consistency through centralized, easy-to-use tools.
Meeting Impact Report
metric tons of hypothetical carbon offset
In a major advancement for Marriott’s sustainability efforts, Imarc modernized the Meeting Impact Report (MIR), a tool used to quantify the carbon footprint of global events. By integrating data from Marriott’s catering and utility systems and connecting with carbon-offset partner SouthPole, Imarc created a platform that provides real-time, actionable data. The tool supports 11 languages and features AI-driven translations, allowing Marriott hotel associates to help clients understand and offset the environmental impact of their meetings at scale.
Key highlights
- Developed a real-time tool to quantify and offset carbon for 700,000+ global meetings.
- Integrated multiple complex data sources, including catering systems and utility data.
- Built a seamless API integration with carbon-offset partner SouthPole.
- Implemented AI-driven translations for 11 different languages for global usability.
- Transformed technical data into an intuitive, visual report for hotel associates.
The Stacks media management solution
active assets
Imarc’s partnership with Marriott spans over two decades, beginning with the creation of the original Marriott Asset Library and recently evolving into a complete rebranding and overhaul called "The Stacks." Moving beyond a simple media repository, Imarc transformed the tool into a robust brand activation platform with a personalized UI designed to streamline daily tasks for global users. The project revitalized a legacy system to feel more branded and productive, ensuring it continues to meet the ever-changing needs of Marriott's marketing teams.
Key highlights
- Shifted the platform's core focus from a static media repository to a dynamic engine for brand and marketing activation.
- Developed the unique "The Stacks" brand from the ground up to foster higher user engagement and product happiness.
- Engineered a robust, customizable homepage that delivers a personal experience tailored to the distinct roles of 25,000+ users.
- Re-designed the user interface to prioritize daily task facilitation, streamlining how hotel associates find and share brand collateral.
- Maintained seamless connectivity with critical business systems including Salesforce, Expedia, and internal property databases.
By modernizing core internal platforms and sustainability reporting tools, Imarc helped Marriott increase global user engagement with internal systems, support sustainability reporting at scale, and foster a more cohesive digital work experience across disparate business units.
Learn how we helped other strategic partners grow their digital experiences, solve complex business problems, and achieve measurable results through enduring collaboration.
