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Redefining an audacious spirit through simplicity and innovation

Rapid7

Technology

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Rapid7, the leading provider of IT security risk management solutions, was looking to redefine its brand to emphasize simplicity and innovation. They collaborated with Imarc to redesign the logo to capture the audacious spirit of the company. The new Rapid7 website followed suit, designed to deliver a user-centric experience infused with the company's innovative spirit. To complete the package, they worked with Imarc on collateral and marketing templates.

How Imarc partnered

An official Cybersecurity partner

In 2022, Rapid7 became the official cybersecurity partner, as well as the first-ever official jersey patch for the Boston Bruins. Headquartered right next door, you'll find the Rapid7 logo throughout the TD Garden and being worn by some of the NHL's best talent.

The Imarc team invested in understanding the essence of our brand and then translated it seamlessly into our new look and feel. Our new branding and website design captures the simplicity of the brand while balancing the audacious spirit of the company.

Carol MeyersPrevious Chief Marketing Officer, Rapid7