The Project
Rapid7, the leading provider of IT security risk management solutions, was looking to redefine its brand to emphasize simplicity and innovation. They collaborated with Imarc to redesign the logo to capture the audacious spirit of the company. The new Rapid7 website followed suit, designed to deliver a user-centric experience infused with the company's innovative spirit. To complete the package, they worked with Imarc on collateral and marketing templates.
The Imarc team invested in understanding the essence of our brand and then translated it seamlessly into our new look and feel. Our new branding and website design captures the simplicity of the brand while balancing the audacious spirit of the company.Carol Meyers, Previous Chief Marketing Officer
STATEMENT OF WORK INCLUDED
Creative
- Branding
- Logo development
- Style guides
- Visual design
- Art direction