Deliver personalized customer experiences with Sitecore Engagement Cloud

We’ve said it before, and we’ll say it again: user experience is everything. You must be able to provide unforgettable customer experiences that build trust while at the same time improving the efficiency of your marketing efforts. Make every interaction smarter with relevant and differentiated experiences informed by real-time insights using Sitecore Engagement Cloud.

With Sitecore Engagement Cloud, brands have the tools they need to provide outstanding experiences by connecting and activating customer data, personalizing each engagement with ease, and optimizing every experience across every channel. Sitecore Engagement Cloud can be divided into three distinct categories, customer data management, personalization and testing, and marketing automation, each with its own composable Sitecore product that integrates seamlessly with your current tech stack.

1. Customer data management

2. Personalization & testing

3. Marketing automation

Customer data management

Capture every click, understand the context of each interaction, and gather data from across all your channels using the Sitecore Customer Data Platform (CDP). Use the CDP to connect data across channels, uncover trends, and tailor your customer experiences. Customer data management through the CDP has several benefits, including:

Improved customer experience: When you gain a comprehensive understanding of your customers, you can provide better, highly personalized, and relevant experiences that they want.

Omnichannel insights: Sitecore allows you to integrate data across multiple channels, including websites, email, mobile apps, and more, making it easier than ever to get a complete picture of your customers and their interactions.

Better decision-making: You can use customer data to make informed decisions about marketing campaigns, identify loyal customers, and understand and anticipate customer wants and needs.

Increased efficiency: Effective customer data management can help you automate processes, streamline communication, and reduce manual errors.

Compliance with regulations: With the increasing number of regulations around data privacy and protection, such as GDPR and CCPA, effective customer data management is crucial to ensure compliance and avoid costly fines.

Increased customer loyalty: When customers feel that their interests and needs are being recognized, it can increase trust and loyalty. This can translate into repeat business and positive referrals.

Personalization & testing

An interesting statistic from McKinsey & Company was shared at Sitecore’s Symposium – 71% of consumers expect companies to deliver personalized interactions. You must optimize customer interactions with testing and personalization to drive engagement and win lifelong customers. Take it one step further by leveraging AI and digital decision-making to drive real-time results using Sitecore Personalize.

Sitecore Personalize is a composable experimentation and personalization platform that uses AI and data analytics to personalize every customer interaction. The benefits of digital personalization using Sitecore Personalize include:

Increased engagement: Personalization increases engagement by delivering more relevant and targeted content, offers, and experiences to users.

Improved conversion rates: Personalization improves conversion rates by delivering the right message to the right person at the right time.

Increased customer loyalty: Personalization builds stronger customer relationships by demonstrating that you understand and value their needs and preferences.

Greater efficiency: Personalization helps make marketing campaigns more efficient by targeting specific audience segments rather than trying to reach everyone with the same message.

Better understanding of customers: Personalization can help businesses gather data and insights on customers' behavior, preferences, and needs, which can be used to improve overall marketing strategy.

Increased revenue: By providing personalized, relevant experiences, you can increase customer satisfaction and loyalty, leading to increased revenue over time.

Marketing automation

Personalized emails grab attention. Build relationships with your customers through personalized, automated email and messaging campaigns with Sitecore Send. Sitecore Send makes email easy with no-code campaign automation, and transforms campaign results with an AI-powered marketing automation solution. Create unique customer journeys with hyper-targeted email marketing campaigns and AI-driven automation. Benefits of marketing automation using Sitecore Send include:

Increased efficiency: Automate repetitive tasks such as email marketing, social media posting, and lead nurturing, freeing up time and resources for higher-value activities. And there’s no need to wait for developers to become available. Sitecore Send’s drag-and-drop simplicity allows any user to create campaigns with a no-code editing experience.

Simplified personalization: Sitecore Send makes personalization simple. Its AI-powered, targeted campaigns automatically discover segments, so you can send the right campaign to the right audience at the right time. This precise segmentation will even provide intelligence-driven suggestions and follow-ups based on similar users.

Consistent messaging: When it comes to building brand awareness and trust and ensuring a great customer experience, your messaging must be consistent across all your channels and touchpoints. Sitecore Send allows you to maintain consistency across your ecosystem while still tailoring messages and campaigns based on customer behavior to deliver relevant content to each individual.

Improved lead management: Sitecore Send helps you track and manage leads throughout the sales funnel, from lead capture to conversion. By automating lead nurturing activities such as personalized follow-up emails, you can increase the chances of converting leads into customers.

Powerful analytics and reporting: Send’s powerful real-time analytics allow you to track the performance of your campaigns and understand customer behavior. Use these analytics to make data-driven decisions and optimize your campaigns for better results.

Exponential scalability: Scale your marketing efforts without requiring additional resources or staff. By automating tasks and processes, you can manage larger volumes of leads and customers more efficiently. Send offers customizable templates for interactive emails, landing pages, forms, and more for any scenario you have.

Learn more about Sitecore

For an overall look at the Sitecore Digital Experience Platform (DXP) and each of its elements, read Part 1 and Part 2 of our Sitecore series:

Part 1: How Sitecore can help you achieve your marketing goals
Part 2: Unify your content with Sitecore Content Cloud

Looking for additional information about how to unify your content with Sitecore? Let’s talk!