It’s no secret that user experience is at the top of every brand’s priority list. And what is user experience if not the user’s interaction with content?
With such a deep focus on experience, there is pressure on marketers to constantly create and publish new content. Marketing teams need control over this process, as well as a standardized way to maintain and organize their existing content. Sitecore Content Cloud does just that – allowing your team complete governance over the entire content lifecycle.
The Content Lifecycle. Source: Sitecore Composable Future Webinar
The content lifecycle can be divided into three distinct categories.
Content Management
Write once, deliver everywhere. Sitecore Content Cloud offers content management systems (CMS) for businesses of any size with Experience Manager (XM) Cloud and Content Hub ONE. With these tools, your team can create, manage and deliver content across unlimited channels and markets.
Sitecore Experience Manager (XM) Cloud
Experience Manager (XM) is built specifically for enterprise clients. XM is a cloud-native CMS that allows enterprises to create, manage, and deliver content everywhere at lightning-fast speeds. It’s a SaaS CMS, so teams no longer have to maintain servers and hardware – it all exists in a cloud environment. The biggest benefit of this type of solution is that adjustments to capabilities are automatically pushed to users via rolling updates.
XM leverages user-friendly, secure tools that marketers already use daily and has built-in capabilities for rapid personalization and performance optimization. Administrators no longer have to guess what an experience will look like when published. XM features next-generation visual authoring with simple and effective attributes like drag-and-drop tools and reusable elements.
As for development, XM supports a JAMStack ready-approach to help deliver great, engaging experiences.
Sitecore Content Hub ONE
Content Hub ONE is Sitecore’s agile, lightweight CMS. This headless CMS allows teams to author and serve content in one place for any digital channel. It’s a better option for teams that want to focus more on channel-agnostic content and quickly create exciting experiences without getting too involved in the front-end. That being said, developers can still leverage APIs and Software Development Kits (SDKs) to customize the presentation of the site.
Digital Asset Management
Gartner estimates that content will grow by 20% each year for the next 7-8 years. Content is more than just text – content includes video, imagery, infographics, etc. You need to be able to easily find and repurpose your content assets; otherwise, you are wasting time and money. Sitecore’s Content Hub Digital Asset Management (DAM) solution allows you to centralize all your digital assets and deliver them to any customer touchpoint with ease, while Sitecore Search predicts search intent and displays personalized results. As an added benefit, both DAM and Search are composable products that can be used with your current CMS.
Sitecore Content Hub DAM
Optimize your digital assets with Sitecore Content Hub DAM. With this solution, assets are centrally stored and easily sent across social channels, apps, billboards, etc. For example, if a logo is updated, it only has to be changed once before being pushed across all channels.
DAM features AI-powered search and tagging, which is especially helpful when managing hundreds or thousands of assets. The tool even assists with metadata tagging by automatically tagging and categorizing assets. If not everyone needs access to all assets, it’s easy to quickly define roles and permissions for DAM users.
Your creative team members can work within their favorite apps like Adobe Creative Cloud, Figma, Sketch, Dreamweaver, Microsoft Office, and others, which integrate directly with DAM.
Sitecore Search
Sitecore has been working to improve its search capabilities, and they have replaced Solr with Sitecore Search. Search allows you to deliver more accurate and relevant results with AI-driven intelligent search for websites and digital properties – out of the box.
Anticipate and respond quickly to user needs. Rather than a pre-selected list of results, Sitecore search displays personalized results in real time. You can customize how content is promoted, sorted, and matched to align with your strategic goals or in response to customer feedback.
With personalized results come detailed analytics. Follow user engagement and interest across themes and keywords to unlock insights.
Content Operations
Behind the curtain of great content is a seamless content strategy. Sitecore Content Hub Operations allows marketers to collaborate on content strategy, creation, and analytics to ensure content is always ready when and where it is needed.
Sitecore Content Hub Operations
Deliver content at scale with Sitecore Content Hub Operations– the intelligent content operations solution for global teams. While Sitecore’s content management tools can help you manage and deliver content, Content Hub helps you optimize each step of the content lifecycle and measure its impact and success.
Content Hub is strategy made simple. Configure workflows that work best for your team, align all collaborators, and ensure cohesive messages. With visibility into resource management, you have transparency throughout the content lifecycle. Its headless architecture allows you to manage your content in one place and send it to any site, app, or front-end.
When it comes to the content lifecycle, you must be able to rapidly iterate, optimize your content, and provide personalized experiences for your users. Sitecore’s Content Cloud has products to help you streamline your processes.
For an overall look at the Sitecore Digital Experience Platform (DXP) and each of its elements, read Part 1 of this series: How Sitecore can help you achieve your marketing goals.
Looking for additional information about how to unify your content with Sitecore? Let’s talk!
