Top marketing insights from 2023 to take into 2024
10 minute read
Imarc works hard to impart the most important insights so that you can make informed decisions to support your brand. Here are the ones from 2023 we think will still be critical in 2024.
Creative
How using AI for design can optimize your workflow and provide results
Have you been wondering which creative artificial intelligence (AI) tools agencies like ours are using? In this piece, we cover Midjourney, AI in Adobe, and chat-based AI options as well as concerns in the space. Dive in!
Inclusive design: How & why we create for a wider audience
Inclusive design is the present and future. Learn about the benefits as well as how to implement an inclusive design process.
Engineering
Top reasons enterprise businesses keep choosing Sitecore
Among other platform-level certifications, Imarc has earned Sitecore Silver Partner status. We pursued this based on the many benefits Sitecore can offer our enterprise clients. Find out what they are.
Strategy
How to future-proof your Universal Analytics data
The safe data transition process from Universal Analytics (UA) to Google Analytics 4 (GA4) is going to continue well into the new year. Why? Because protecting historical data matters. Explore your options.
Measure what matters: Performance indicators for CMOs
As budgets tighten, more accurate and tailored measurement using key performance indicators (KPIs) is going to be essential. Find out which methods work for tracking the most important ones.
How to approach your FY24 strategy in a cookieless world
2024 is slated to be the first year without cookies. Take note of how to proceed without them.
Beyond SEO: How to optimize your discoverability
Understanding how people search lies in information scent and information architecture. Learn how to get found online so that you'll be well-positioned for the new year.
Why your top of funnel marketing still matters
Top of funnel (TOFU) campaigns generate bottom of funnel (BOFU) results. Get the inside scoop on how it works and the many benefits you can reap.
Performance marketing
Using AI in paid media with human-centric guardrails
As AI continues to gain traction in the marketing world, it's important to realize it's been playing in the background of paid media for quite a while. That being said, a human is still an essential part of the process to ensure quality. This is likely going to be the case for many years to come, so take time to understand the role.
Digital transformation
Why CPA website solutions need to be built with members in mind
Creating digital products and services for specific segments is a direct route to success. One example is our solution to CPA society needs.
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2023 has been a great year for marketing innovation. We are looking forward to 2024. Stay tuned... we'll be dropping our predictions for the year ahead any day now.
Want to discuss marketing in the here and now? Let's talk.
