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It's worth pricing that custom app again

Oct 23, 2026
Development
Client Services
Engineering
Patrick McPhail
Partner, Chief Executive Officer

AI has made custom apps cheaper to build and to change, so the internal tool you once ruled out as too expensive might be worth pricing again.

Popular blog posts

Why we didn’t rely on AI to create our new website and you shouldn’t either

Why digital marketing agencies need to provide tangible results

Imarc insights for moving from SEO to AEO & GEO

Essential insights for leading an AI-forward digital marketing agency

How you show up with AI is your story: Make it a good one

What the dark B2B buyer journey means for modern website design

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Apr 29, 2015
Digital Marketing
Awards
Written by
Imarc Alum

The Awards Keep Rolling In!

Apr 25, 2015
Development
Written by
Imarc Alum

Getting Started with Bash Shell

Apr 20, 2015
User Experience
Kerri Cranwell
Lead Web Engineer
Maribeth Fitzpatrick
Director of Digital Experience Engineering

5 Small Mistakes That Create a Negative User Experience (and How to Fix Them)

Apr 20, 2015
User Experience
Development
Written by
Imarc Alum

Google’s April 21st Mobile-Friendly Change: What You Need to Know

Mar 26, 2015
User Experience
Written by
Imarc Alum

How is a CMS like a coffee maker?

Mar 4, 2015
No items found.
Written by
Imarc Alum

Aston Martin of New England

Feb 26, 2015
No items found.
Written by
Imarc Alum

How to correctly use alt and title in HTML image tags

Feb 13, 2015
User Experience
Christian Keyes
Associate Creative Director, Visual Design

Creative Predictions for 2015 and beyond!

Feb 6, 2015
Development
Written by
Imarc Alum

History and Handbook: Server Edition

Jan 29, 2015
User Experience
Development
Written by
Imarc Alum

Imarc's Mobile Device Testing Lab

Jan 7, 2015
User Experience
Creative
Development
Digital Marketing
Written by
Imarc Alum

Understanding the Web Design Alphabet Soup

Dec 1, 2014
User Experience
Creative
Christian Keyes
Associate Creative Director, Visual Design

Go Fish! What a deck of cards can teach us about successful projects.

Oct 27, 2014
Development
Written by
Imarc Alum

Browser Support, Fall 2014

Sep 25, 2014
Strategy & Research
Digital Marketing
Written by
Imarc Alum

End of Quarter Evaluation: How to Determine the Effectiveness of Your Website

Sep 23, 2014
Digital Marketing
Written by
Imarc Alum

Infographic: LinkedIn Best Practices

Sep 9, 2014
Digital Marketing
Written by
Imarc Alum

Infographic: Twitter Best Practices

Aug 28, 2014
Strategy & Research
Digital Marketing
Written by
Imarc Alum

How NOT To Be Late Delivering Your Website Content

Aug 28, 2014
User Experience
Digital Marketing
Written by
Imarc Alum

Must-Have Elements for a Modern B2B Website

Jul 15, 2014
No items found.
Kevin Hamer
Principal Front-end Engineer

Using the Golden Ratio with Typography

Jul 3, 2014
Creative
Digital Marketing
Written by
Imarc Alum

Blame Canada: Robert Bringhurst is Wrong

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Our leaders share their thoughts in person, too!

Katie Desmond and Patrick McPhail - Imarc's partners

Imarc’s Partners, Patrick McPhail and Katie Desmond, are two of Imarc’s longest-running team members. They’ve done just about every job at the digital agency and have since optimized each process for everyone who joined after them.

Invite Katie or Patrick to speak