The Challenge
Cybersecurity consulting firm CyZen takes a human approach to security. They needed their branding and website to reflect this. This meant taking an industry typically dark and techy in tone, and bring to it an airy feel that aligns with the spirit of the company and allows them to stand out in a crowd. From custom micro-animations to curved lines the website captures a more organic look and feel, while the logo wholly embraces the marriage of "cyber and zen."
STATEMENT OF WORK INCLUDED
Strategy & research
- Persona development
User experience
- Sitemaps
- Wireframes
Creative
- Branding
- Logo development
- Style guides
- Visual design
- Messaging & brand persona
- Illustration
- Print collateral
- Email templates
- PowerPoint templates
Development
- Content management system