Imarc was tasked with designing, creating, packaging, and shipping branded kits for each Red Bull flavor. The kits needed to excite influencers so that they might share their experience with the product via social media.

Given the variety of flavors, Imarc was able to come up with extremely different ideas for each product.

For the 2021-22 Winter Edition flavor, pomegranate release, two versions were produced. The standard kits focused primarily on the branding of the new pomegranate flavor with custom design and copy. The premium kits featured two Winter Edition cans and when the kit was opened, the top of the kit lifted off, and a 360º grand reveal showed the two cans at the “top of the mountain.”

With the sugar-free line, specifically Red Bull ZERO we dug into Red Bull’s commitment to sustainability. To do that we chose the theme of New Year’s resolutions and “zero excuses” and paired it with a focus on “zero waste.” To bring the point home, we made sure that even the custom boxes, which were manufactured by Taylor Box Company were plantable!

The limited summer flavor, Beach Breeze kits were created with abstract designs and bright colors to capture the excitement of summertime. Each package included a rechargeable fan and a can of the new flavor, along with branded messaging to inspire the recipient to have a great summer.

For the Red Bull Summer Edition Strawberry Apricot, Imarc made a beach towel-shaped capsule of summer where the cans appeared to be floating in a swimming pool, and palm leaves were featured throughout the design.