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It's worth pricing that custom app again

Oct 23, 2026
Development
Client Services
Engineering
Patrick McPhail
Partner, Chief Executive Officer

AI has made custom apps cheaper to build and to change, so the internal tool you once ruled out as too expensive might be worth pricing again.

Popular blog posts

Why we didn’t rely on AI to create our new website and you shouldn’t either

Why digital marketing agencies need to provide tangible results

Imarc insights for moving from SEO to AEO & GEO

Essential insights for leading an AI-forward digital marketing agency

How you show up with AI is your story: Make it a good one

What the dark B2B buyer journey means for modern website design

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Mar 28, 2024
Strategy & Research
Katie Desmond
Partner, Chief Revenue Officer

3 emerging technology industry trends to watch

Mar 20, 2024
Strategy & Research
Gillian Barnes
Imarc Alum

5 ways to improve your content strategy

Mar 14, 2024
Engineering
Jeff Turcotte
Director of Engineering

Everything you need to know about headless CMS development

Mar 7, 2024
Strategy & Research
Derek Cummings
Senior Digital Marketing & Analytics Engineer

How to build custom marketing dashboards for any persona

Feb 21, 2024
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Carly Acosta
Associate Director, Marketing & Strategy

Strategic marketing choices to make during an election cycle

Feb 13, 2024
Strategy & Research
Karin Rio
Director of Strategy & Account Operations

How to shift to a Gen Z and Millennial-focused marketing strategy

Jan 11, 2024
Strategy & Research
Gillian Barnes
Imarc Alum

24 marketing predictions for 2024

Jan 4, 2024
Creative
Paul Kelley
Creative Director

How to make incremental changes to your creative for a big impact

Dec 21, 2023
Strategy & Research
Gillian Barnes
Imarc Alum

Top marketing insights from 2023 to take into 2024

Nov 30, 2023
Strategy & Research
Gillian Barnes
Imarc Alum

Actionable gamification strategies for health and wellness brands

Nov 17, 2023
Strategy & Research
Digital Marketing
Carly Acosta
Associate Director, Marketing & Strategy

How to approach your FY24 strategy in a cookieless world

Nov 9, 2023
Strategy & Research
Katie Desmond
Partner, Chief Revenue Officer

Key insights from Salesforce's State of Marketing report

Nov 2, 2023
Strategy & Research
Digital Marketing
Derek Cummings
Senior Digital Marketing & Analytics Engineer

How to future-proof your Universal Analytics data

Oct 25, 2023
User Experience
Gillian Barnes
Imarc Alum

Why CPA website solutions need to be built with members in mind

Oct 12, 2023
Digital Marketing
Karin Rio
Director of Strategy & Account Operations
Katie Desmond
Partner, Chief Revenue Officer

Why your top of funnel marketing still matters

Sep 26, 2023
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Gillian Barnes
Imarc Alum

Key takeaways from MassTLC's The Business Impact of Security

Sep 21, 2023
No items found.
Jeff Turcotte
Director of Engineering
Carly Acosta
Associate Director, Marketing & Strategy

Is there trust in cybersecurity and data privacy in 2023?

Sep 7, 2023
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Written by
Imarc Alum

To Dave, with love*

Aug 30, 2023
Strategy & Research
User Experience
Digital Marketing
Carly Acosta
Associate Director, Marketing & Strategy

How to compete in the education marketing space

Aug 24, 2023
Digital Marketing
Gillian Barnes
Imarc Alum

Measure what matters: Performance indicators for CMOs

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Our leaders share their thoughts in person, too!

Katie Desmond and Patrick McPhail - Imarc's partners

Imarc’s Partners, Patrick McPhail and Katie Desmond, are two of Imarc’s longest-running team members. They’ve done just about every job at the digital agency and have since optimized each process for everyone who joined after them.

Invite Katie or Patrick to speak