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It's worth pricing that custom app again

Oct 23, 2026
Development
Client Services
Engineering
Patrick McPhail
Partner, Chief Executive Officer

AI has made custom apps cheaper to build and to change, so the internal tool you once ruled out as too expensive might be worth pricing again.

Popular blog posts

Why we didn’t rely on AI to create our new website and you shouldn’t either

Why digital marketing agencies need to provide tangible results

Imarc insights for moving from SEO to AEO & GEO

Essential insights for leading an AI-forward digital marketing agency

How you show up with AI is your story: Make it a good one

What the dark B2B buyer journey means for modern website design

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Nov 4, 2022
Culture
Written by
Imarc Alum

Imarc: 25 years in the making

Nov 2, 2022
User Experience
Digital Marketing
Written by
Imarc Alum

Ebook: How to drive leads in a recession

Oct 26, 2022
Digital Marketing
Katie Desmond
Partner, Chief Revenue Officer

Digital marketing wins for a tight budget

Oct 20, 2022
Strategy & Research
User Experience
Written by
Imarc Alum

How split testing was used to increase demo conversions for Skillsoft

Oct 18, 2022
Strategy & Research
Development
Digital Marketing
Written by
Imarc Alum

Taking it on the road – Imarc attends Sitecore Symposium 2022

Sep 29, 2022
Strategy & Research
Client Services
Katie Desmond
Partner, Chief Revenue Officer

How your agency can help you hit your goals during a recession

Sep 20, 2022
Strategy & Research
User Experience
Written by
Imarc Alum

How Devo increased its homepage conversion rate with split testing

Sep 9, 2022
Digital Marketing
Carly Acosta
Associate Director, Marketing & Strategy
Derek Cummings
Senior Digital Marketing & Analytics Engineer

Conversion chronicles: How this Imarc client increased qualified conversions

Sep 7, 2022
Digital Marketing
Carly Acosta
Associate Director, Marketing & Strategy

Why your SEO & PPC teams need to work together

Aug 16, 2022
Awards
Culture
Written by
Imarc Alum

Imarc named to Inc. 5000’s Fastest-Growing Private Companies in 2022

Aug 11, 2022
User Experience
Development
Written by
Imarc Alum

Vue + Anime.js: Using a library to ease animation complexity

Aug 4, 2022
Digital Marketing
Gillian Barnes
Imarc Alum

Marketing terms to know in a digital ecosystem

Jul 29, 2022
Creative
Project Management
Rachel Lemieux
Senior Art Director

5 elements of a successful project

Jul 21, 2022
Creative
Rachel Lemieux
Senior Art Director

Behind the scenes of the BAO website redesign

Jul 12, 2022
Development
Sitecore
Written by
Imarc Alum

What Sitecore really is – and isn’t

Jul 7, 2022
Development
Linnea Hartsuyker
Lead Web Engineer
Austin Fishbaugh
Web Engineer

What you need to know about migrating your website to Craft 3

Jun 16, 2022
Development
Written by
Imarc Alum

Improving Icons for UI Elements with Typographic Alignment and Scale

Jun 6, 2022
User Experience
Maribeth Fitzpatrick
Director of Digital Experience Engineering

Let’s make the web a better place – starting with accessibility

May 16, 2022
User Experience
Creative
Development
Victoria Andersen
Sr Manager, Accounts & Operations

Level up your CPA society with new Fuse updates

May 5, 2022
Digital Marketing
Karin Rio
Director of Strategy & Account Operations

7 effective digital marketing trends not to ignore in 2022

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Our leaders share their thoughts in person, too!

Katie Desmond and Patrick McPhail - Imarc's partners

Imarc’s Partners, Patrick McPhail and Katie Desmond, are two of Imarc’s longest-running team members. They’ve done just about every job at the digital agency and have since optimized each process for everyone who joined after them.

Invite Katie or Patrick to speak