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It's worth pricing that custom app again

Oct 23, 2026
Development
Client Services
Engineering
Patrick McPhail
Partner, Chief Executive Officer

AI has made custom apps cheaper to build and to change, so the internal tool you once ruled out as too expensive might be worth pricing again.

Popular blog posts

Why we didn’t rely on AI to create our new website and you shouldn’t either

Why digital marketing agencies need to provide tangible results

Imarc insights for moving from SEO to AEO & GEO

Essential insights for leading an AI-forward digital marketing agency

How you show up with AI is your story: Make it a good one

What the dark B2B buyer journey means for modern website design

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Oct 24, 2025
Strategy & Research
Gillian Barnes
Imarc Alum

Why you need to reexamine your marketing audiences

Oct 14, 2025
Development
Jeff Turcotte
Director of Engineering

Why AI isn’t a “junior engineer”

Sep 17, 2025
Development
Jeff Turcotte
Director of Engineering

Engineering leadership in the AI era

Sep 4, 2025
Strategy & Research
Gillian Barnes
Imarc Alum

What successful marketing campaigns look like today

Jul 30, 2025
Strategy & Research
Digital Marketing
Karin Rio
Director of Strategy & Account Operations

Imarc insights for moving from SEO to AEO & GEO

Jun 24, 2025
Strategy & Research
Digital Marketing
Carly Acosta
Associate Director, Marketing & Strategy

How to start any project strong (Hint: Metrics!)

Jun 11, 2025
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Dave Anastasi
Principal Web Engineer

Modern PHP practices for WordPress theme development

May 28, 2025
Strategy & Research
Development
Katie Desmond
Partner, Chief Revenue Officer
Patrick McPhail
Partner, Chief Executive Officer

5 website features that drive better leads for B2B tech

May 13, 2025
Strategy & Research
Creative
Andrew Daley
Imarc Alum
Gillian Barnes
Imarc Alum

Tech without dreck: Choose plain language for a better user experience

Apr 28, 2025
Strategy & Research
Digital Marketing
Gillian Barnes
Imarc Alum

How to determine your sponsorship value

Apr 16, 2025
Development
Kevin Hamer
Principal Front-end Engineer

A better way to use custom CSS properties

Mar 31, 2025
User Experience
Development
Digital Marketing
Katie Desmond
Partner, Chief Revenue Officer

Why you should invest in CRO, especially when money is tight

Mar 12, 2025
Strategy & Research
Digital Marketing
Karin Rio
Director of Strategy & Account Operations

The illusion of one-size-fits-all AI ROI in marketing

Feb 6, 2025
Creative
Rachel Lemieux
Senior Art Director

Finding excitement in writing and design

Jan 16, 2025
Creative
Rachel Lemieux
Senior Art Director

How to use workshops & mood boards for marketing campaign themes

Jan 8, 2025
Strategy & Research
Creative
Culture
Patrick McPhail
Partner, Chief Executive Officer
Katie Desmond
Partner, Chief Revenue Officer

Reflections earned six months post-digital agency rebrand

Dec 20, 2024
Strategy & Research
Creative
Digital Marketing
Gillian Barnes
Imarc Alum

Metrics roundup: Need-to-know numbers in digital marketing

Dec 10, 2024
Development
Culture
Bill Bushee
Lead Web Engineer

From dial-up to AI: Reflecting on 27 years of web development

Dec 2, 2024
Development
Maribeth Fitzpatrick
Director of Digital Experience Engineering
Jeff Turcotte
Director of Engineering

Crafting quality: Imarc’s engineering principles

Nov 21, 2024
Development
Linnea Hartsuyker
Lead Web Engineer

Introducing Craft 5: More success is just an upgrade away

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Our leaders share their thoughts in person, too!

Katie Desmond and Patrick McPhail - Imarc's partners

Imarc’s Partners, Patrick McPhail and Katie Desmond, are two of Imarc’s longest-running team members. They’ve done just about every job at the digital agency and have since optimized each process for everyone who joined after them.

Invite Katie or Patrick to speak