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It's worth pricing that custom app again

Oct 23, 2026
Development
Client Services
Engineering
Patrick McPhail
Partner, Chief Executive Officer

AI has made custom apps cheaper to build and to change, so the internal tool you once ruled out as too expensive might be worth pricing again.

Popular blog posts

Why we didn’t rely on AI to create our new website and you shouldn’t either

Why digital marketing agencies need to provide tangible results

Imarc insights for moving from SEO to AEO & GEO

Essential insights for leading an AI-forward digital marketing agency

How you show up with AI is your story: Make it a good one

What the dark B2B buyer journey means for modern website design

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Jun 4, 2020
Strategy & Research
Written by
Imarc Alum

How-to guide: Making your website accessible

May 26, 2020
Creative
Rachel Lemieux
Senior Art Director

7 quick design improvements to engage users and convert leads

May 19, 2020
Development
Written by
Imarc Alum

Don’t take the bait on phishing attacks

May 13, 2020
Strategy & Research
User Experience
Written by
Imarc Alum

What is Web Accessibility and why is it important?

May 7, 2020
User Experience
Development
Written by
Imarc Alum

Why our clients love the Craft CMS (and so will you)

Apr 23, 2020
Culture
Written by
Imarc Alum

Supporting our clients as they support their clients

Apr 22, 2020
Culture
Written by
Imarc Alum

Introducing Imarc’s Green Team

Apr 16, 2020
Digital Marketing
Written by
Imarc Alum

Adjusting your marketing campaigns around current events

Apr 7, 2020
Creative
Written by
Imarc Alum

Design trends you should know about in 2020

Mar 17, 2020
Culture
Written by
Imarc Alum

5 ways Imarc is making a difference in 2020

Mar 11, 2020
Strategy & Research
Digital Marketing
Written by
Imarc Alum

Top 7 mistakes that hurt web form conversion rates

Feb 28, 2020
User Experience
Katie Desmond
Partner, Chief Revenue Officer

Enhancing today’s customer experience through personalization

Feb 21, 2020
Creative
Rachel Lemieux
Senior Art Director

How to make designers love collaborating with you

Jan 29, 2020
Client Services
Victoria Andersen
Sr Manager, Accounts & Operations

Bring your website to life with multimedia content

Jan 22, 2020
Culture
Written by
Imarc Alum

20 years later with Nick Grant

Jan 15, 2020
Digital Marketing
Written by
Imarc Alum

Digital Marketing terms to know to grow your brand

Dec 30, 2019
Digital Marketing
Written by
Imarc Alum

The importance of creating an effective relationship with your agency

Dec 19, 2019
Digital Marketing
Written by
Imarc Alum

PPC: The missing piece of your digital marketing strategy

Dec 6, 2019
Strategy & Research
Digital Marketing
Written by
Imarc Alum

Is your website ready for California's 2020 consumer privacy law?

Dec 2, 2019
Awards
Written by
Imarc Alum

Imarc named a Top Global Digital Agency for a second time by Clutch

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Our leaders share their thoughts in person, too!

Katie Desmond and Patrick McPhail - Imarc's partners

Imarc’s Partners, Patrick McPhail and Katie Desmond, are two of Imarc’s longest-running team members. They’ve done just about every job at the digital agency and have since optimized each process for everyone who joined after them.

Invite Katie or Patrick to speak