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It's worth pricing that custom app again

Oct 23, 2026
Development
Client Services
Engineering
Patrick McPhail
Partner, Chief Executive Officer

AI has made custom apps cheaper to build and to change, so the internal tool you once ruled out as too expensive might be worth pricing again.

Popular blog posts

Why we didn’t rely on AI to create our new website and you shouldn’t either

Why digital marketing agencies need to provide tangible results

Imarc insights for moving from SEO to AEO & GEO

Essential insights for leading an AI-forward digital marketing agency

How you show up with AI is your story: Make it a good one

What the dark B2B buyer journey means for modern website design

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Mar 26, 2019
User Experience
Maribeth Fitzpatrick
Director of Digital Experience Engineering

Delivering high quality UX: Welcome to the Device Lab

Feb 1, 2019
Strategy & Research
Written by
Imarc Alum

How does GDPR affect small companies?

Jan 10, 2019
User Experience
Maribeth Fitzpatrick
Director of Digital Experience Engineering

Drawing Inspiration from the Women of UX

Nov 29, 2018
Creative
Digital Marketing
Awards
Written by
Imarc Alum

Imarc named top Global Digital Agency by Clutch.co

Nov 29, 2018
Development
Kevin Hamer
Principal Front-end Engineer

Hacktoberfest: Giving Back with Open Source Code

Nov 14, 2018
Digital Marketing
Written by
Imarc Alum

How to Legally Market Your Marijuana Dispensary in Massachusetts: Part 2

Nov 8, 2018
No items found.
Written by
Imarc Alum

D3 Security

Oct 30, 2018
Development
Written by
Imarc Alum

Cybersecurity Spooks and Horrors: Website Must-Haves

Oct 25, 2018
Creative
Written by
Imarc Alum

Design Trends to Say Goodbye to in 2018

Oct 18, 2018
Creative
Christian Keyes
Associate Creative Director, Visual Design

What, When, & Why Whitespace: The Rundown from a Designer

Oct 10, 2018
Strategy & Research
Digital Marketing
Written by
Imarc Alum

How Will a Blog Help Your Business?

Sep 26, 2018
Digital Marketing
Victoria Andersen
Sr Manager, Accounts & Operations

4 Marketing Features that Really Count for Your CPA Society

Sep 21, 2018
Digital Marketing
Written by
Imarc Alum

How to Legally Market Your Marijuana Dispensary in Massachusetts: Part 1

Sep 13, 2018
User Experience
Written by
Imarc Alum

The Evolution of Scrolling

Aug 30, 2018
Digital Marketing
Written by
Imarc Alum

Traits of Our Favorite Clients

Aug 23, 2018
User Experience
Creative
Maribeth Fitzpatrick
Director of Digital Experience Engineering

What, When, & Why Whitespace: A Crash Course from a UX Engineer

Jul 25, 2018
Digital Marketing
Culture
Written by
Imarc Alum

Imarc is Growing & So is Our HQ!

Jul 19, 2018
Digital Marketing
Written by
Imarc Alum

Combating Burnout in Today's Workplace

Jul 12, 2018
Development
Written by
Imarc Alum

Shadow IT: Embrace the Rebellion

Jun 14, 2018
User Experience
Written by
Imarc Alum

Searchability is Usability

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Our leaders share their thoughts in person, too!

Katie Desmond and Patrick McPhail - Imarc's partners

Imarc’s Partners, Patrick McPhail and Katie Desmond, are two of Imarc’s longest-running team members. They’ve done just about every job at the digital agency and have since optimized each process for everyone who joined after them.

Invite Katie or Patrick to speak