American Renal Associates

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American Renal Associates (ARA), one of the largest dialysis service providers in the United States, partnered with Imarc to design a site that demonstrates the company’s commitment to patient care, state-of-the-art clinics and support for growth and expansion. Imarc delivered a sleek, modern design on the scalable and intuitive Craft CMS.

  • Strategy
  • Responsive Design
  • Creative
  • User Experience
  • Content Strategy
  • Development
  • Photography
  • Hosting


  • dotCOMM (Gold)
  • Hermes Creative Awards (Gold)
American Renal Associates website sreenshot
Imarc has been a great partner throughout the redesign process, taking our corporate site to the next level. The team really went the extra mile to understand American Renal Associates, capturing our core values and reflecting them throughout the new site. We couldn't be more pleased with the results.
Darren Lehrich, Sr. Vice President, Strategy & Investor Relations

Photography and Design

Imarc used photography to capture the clinic experience. This 1 day shoot enhanced the website design and other marketing materials by highlighting ARA’s committed staff and state-of-the-art clinics to position ARA as a leading national dialysis provider.


Streamline User Experience for Multiple Audiences

The site acts as a resource for prospective patients, physicians and staff. A clear, organized navigation enables patients to easily access information about clinics, treatments and FAQ’s.


Promoting Brand Values

The site promotes the dedication of the the ARA staff as well as the satisfaction of patients, the heart of the ARA brand. Featured testimonials and valuable resources for nephrologists, current and prospective employees and patients, helps to promote the company’s core values. The site delivers a warm, humanized experience that attracts not just patients, but new physicians as well.


Scalable Platform

Built on the incredibly intuitive and flexible Craft CMS platform. Content throughout the site can be updated efficiently and easily by non-technical staff, keeping the site fresh and scalable to support company growth for years to come.

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