Imarc

Digital Guardian

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Digital Guardian, a data loss prevention (DLP) software company sought to redesign its website to enhance its position in the marketplace and support its sales process. To guide visitors through the customer journey, it was critical for the redesigned site to accurately reflect the company’s corporate messaging and align its rapidly growing product and solutions.

  • Strategy
  • Responsive Design
  • Creative
  • User Experience
  • Development

Awards

  • Davey (Silver)
  • Hermes Creative Awards (Gold)
Digital Guardian website sreenshot
We’re so happy with the new DigtalGuardian.com. We had a long list of goals for the site, ranging from brand building to SEO to lead generation and Imarc’s talented team struck the right balance between them all. We now have a beautifully designed site that takes our brand to the next level and is optimized to drive demand which is critical to our continued business success.
Connie Stack, Chief Marketing Officer
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Telling the Digital Guardian Story

To support the buyer's journey and increase sales, the new site was designed to educate prospects and tell a clear, concise story. The site highlights key differentiators and is supported by product screenshots, digital assets and data-driven results.

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A Reimagined Design

Creating a strong and refreshed visual experience was crucial in positioning Digital Guardian as the DLP solution of choice. Our design process included a series of mood boards to align the brand and begin to tell Digital Guardian story.

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Frictionless Content Management

It was imperative that the redesigned website help improve content management and increase internal efficiency. We partnered with Digital Guardian to select the Drupal 7 platform to deliver a powerful and easy-to-use content management system (CMS) that would speed overall site maintenance.

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A New Dawn for DLP

As the leader of the Gartner Magic Quadrant DLP report, it was critical that the redesigned site convey the importance of cybersecurity. The site aligned with the release of the Digital Guardian Analytics & Reporting Cloud - the first platform to combine the traditional DLP features with those required for endpoint threat detection and response (TDR).

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