A few years ago, one of the largest fuel delivery services in New England worked with Imarc to launch OrderMyOil.com. After seeing great success with their unique approach to ordering heating oil, they asked Imarc to design and develop a similar site for their well-known local company, Eastern Petroleum.
Imarc duplicated, redesigned, and updated the successful OrderMyOil site to allow existing customers of Eastern Petroleum to easily place orders with them directly online using a credit card for quick delivery.
The goal for the Eastern Petroleum site design was to express a new brand identity that captures the company’s rich history, but avoids cliches commonly used by other fuel companies. The approach was to create a typographic logo design with a vintage vibe. The design even cleverly hints at oil, with a hidden droplet within the “A.” The new branding appeals to both the past and future generations of customers.