The Challenge
Sterling Corporation offers an extensive array of specialty moving and transportation services. Imarc elevated the look and feel of Sterling’s website by improving its useability and incorporating strategic calls-to-action to drive lead generation. Imarc created compelling content that aligns with Sterling’s tone and reflects the company’s high standard of service.
Diving into Sterling
Imarc oversaw a rigorous research and planning phase to define project structure and objectives. Additionally, Imarc conducted stakeholder interviews to identify strategic goals and establish a collaborative relationship between the Imarc and Sterling teams. Imarc’s strategists worked hard to fully understand Sterling’s vision and establish key benchmarks.
A customer-first approach
Imarc’s strategists brought three websites together to create a unified brand experience. Imarc created Sterling’s new web presence to reflect its leadership in the transportation industry while also expanding its digital footprint and educating its visitors. The team produced a comprehensive sitemap to tell the complete Sterling story.
A contemporary look and feel
Imarc created design compositions and landing page designs to optimize the user experience and align Sterling’s new website with its brand. Our team incorporated feedback from Sterling’s stakeholders into the designs to ensure that the website content matched Sterling’s brand and tone.
Building the site
Sterling’s new website was built on the WordPress content management system (CMS). This CMS is easy to use and flexible for admins. It also has great mobile-friendly capabilities, which is important for all new websites.
STATEMENT OF WORK INCLUDED
Strategy & research
- Stakeholder interviews
- Research
- User testing
- Project planning
- Competitive analysis
User experience
- Sitemaps
- Wireframes
- Responsive design
Creative
- Visual design
- Art direction
Digital marketing
- Search engine optimization
- Competitive monitoring